ACCC asks ADA to put bite on whiteners

Don't do this at home

The Australian Dental Association Victorian branch (ADAVB) has said that members should pay attention to the Australian Competition & Consumer Commission’s advice on teeth whitening products. In a news item on its website (here), the ADA said that while the ACCC allows the supply of teeth whitening products by dentists on patients under their direct care and supervision in their surgery, the Commission does not permit dentists to supply teeth whitening kits for use by consumers at home. This constitutes the supply of a consumer good under the Competition and Consumer Act.

As initially reported in Bite back in January, the ACCC has negotiated the voluntary recall of 22 do-it-yourself teeth whitening products, from eight different suppliers, that contained concentrations of peroxide bleaching agents that are unsafe for a DIY product. The ACCC seeks the withdrawal of teeth whitener products containing concentrations of more than 6 per cent hydrogen peroxide or more than 18 per cent carbamide peroxide because they are unsafe and should not be supplied to consumers. Safe limits for the active bleaching agents are based on the requirements of the Poisons Standard 2011, on expert clinical advice published by ADA, and on a scientific risk assessment published by the European Union’s Scientific Committee on Consumer Products.

The ACCC says that consumers should be extremely cautious before undertaking any DIY teeth whitening treatment and are advised not to use such products unless they are marked with a safe percentage of bleaching agent.



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