Business success is simple


This article is sponsored content brought to you by Henry Schein.

In the dynamic world of dentistry, achieving business success is essential for practitioners, each for different reasons. However, amidst the complexities of running a dental practice, one universal truth remains – great dentistry cannot thrive without a successful, thriving business at its core. At Dentally we’re here to help you achieve this.

So, what does it take to achieve this crucial business success? With Dentally, the answer is refreshingly simple:

1. Compelling Vision: A clear, compelling vision sets the tone, shapes the culture, and inspires everyone within the practice toward a common goal.

2. Get Focused: Focus turns vision into reality. It’s about channelling your energy, resources, and efforts towards the most impactful actions, driving the practice towards its goals.

3. Execute Consistently: It’s the steady, relentless pursuit of excellence and the daily commitment to doing the simple, sustainable things that build success over time.

4. Make Time for What Matters: Time is precious, and how we allocate it shapes our success. Have you ever documented all daily tasks in your practice, assessing their value versus time-wasting activities? Having the time is about priorities so find out what you can automate and reallocate your time.

5. Keep Score: Monitoring progress and key metrics is crucial. Have a clear understanding of where your practice stands, using that data to adjust and improve continuously.

We’ve seen the remarkable impact of these simple steps in action. Through disciplined execution, dental practices have witnessed astounding revenue growth. The model is simple: an increase in chair time utilisation (CTU) and/or average hourly rate equals revenue uplift. Achieving these two critical components can be realised through several key drivers:

  • Recall Effectiveness: Proactively engaging with patients to ensure they return for regular check-ups and treatments significantly impacts CTU, ultimately driving revenue growth.
  • Enhanced Online Presence: Leveraging the power of digital platforms to connect with existing and potential patients can significantly bolster CTU and practice revenue.
  • Decrease in failed-to-attend appointments and Short Notice Cancellations: Minimising FTA’s through effective scheduling and patient communication is a vital step in maximising CTU.
  • Optimising Patient Experience: By creating a welcoming, patient-centric environment and delivering exceptional care, you can boost CTU, fostering patient retention and attracting new patients.
  • Attracting New Patients: Expanding the practice’s patient base contributes to increased CTU and, in turn, propels revenue growth.
  • Boosting Treatment Acceptance: Engaging patients effectively and educating them about treatment options can build trust and lead to higher treatment acceptance rates, directly impacting revenue.

At Dentally, we are passionate about empowering dental practices to achieve transformative business success. Our customer success programme, Dentally Elevate, is designed to simplify your path to success. Here’s how we do it:

  • Complimentary Data-led Review of Current Performance: We’ll provide a comprehensive analysis of your practice’s performance, identifying both opportunities and risks.
  • Creating a Business Success Plan: Together, we’ll craft a tailored, actionable roadmap towards your vision of success, setting clear objectives and strategies to achieve them.
  • Coaching on Each Objective: Our dedicated team will provide personalised coaching and support for every objective identified in your business success plan.
  • Practice Management Software (PMS) Optimisation: Our cutting-edge, cloud-enabled practice management software is tailored to streamline your operations by automating everyday tasks, elevating your practice to new heights.

The road to business success in dentistry doesn’t have to be complicated. With Dentally Elevate, making this journey simple is well within your grasp. 

Embrace the power of simple, execute it consistently and together, we’ll achieve extraordinary success in enhancing dental practice management. Reach out to our team at  

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