Credabl and Prime Practice join forces

Credabl and Prime Practice
Photo: Suthiporn1

Credabl and Prime Practice have progressed to the next phase in their long-term plans for growth, with Credabl completing the acquisition of Prime Practice and appointing Michelle Gianferrari as the permanent chief executive officer.

This builds on Credabl’s initial strategic shareholding of Prime Practice in 2022 and capitalises on the symbiosis between both businesses.

Credabl’s ownership of Prime Practice now positions it at the forefront of the dental industry, offering both financial and education services exclusively for the profession. As Prime Practice enters the next phase of its growth under Gianferrari’s leadership, it will capitalise on the synergies between the businesses.

Stafford Hamilton, CEO and co-founder of Credabl and Michelle Gianferrari have enjoyed a longstanding professional relationship, which began when Gianferrari immigrated to Australia 13 years ago. Over that period, they’ve worked closely together at various times, building on their compatible working styles and mutual respect to culminate in this appointment.

“We are delighted to complete the integration of Prime Practice into the Credabl family and welcome Michelle as Prime Practice’s permanent CEO,” Hamilton said.

“This is an opportunity for our clients to get more from us, through access to education that will equip them to run profitable, efficient and successful practices. Our teams have a relationship spanning more than 20 years and have worked closely together for the past 24 months, and we feel privileged to welcome such an experienced team into the group.”

Gianferrari added: “I am thrilled to have the privilege of leading the dedicated team at Prime Practice. The culture of care for clients is at the core of Prime Practice and Credabl, presenting multiple opportunities for ongoing collaboration.

“We are committed to the dental segment and will continue to provide our expertise to support dentists and their teams for success.”

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