Colgate-Palmolive has just announced the launch of its new toothpaste—Colgate Smile for Good—in Australia, featuring a recyclable plastic tube and 99.7 per cent natural ingredients.
Kicking off a transformation of the toothpaste category, the tube is the first of its kind to be categorised as recyclable under the Australasian Recycling Label Program, a packaging recyclability program run by the Australian Packaging Covenant Organisation. It is made from high-density polyethylene and can be placed in kerbside plastic recycling bins.
After five years in the making, Colgate’s recyclable tube has hit shelves across Australia. With the aim to encourage all toothpaste tubes on the market to become recyclable, Colgate is openly sharing its tube technology with interested companies and competitors.
“The Colgate brand is in more homes than any other, so we can and we will create a healthier, more sustainable future for all with this significant packaging development,” Colgate-Palmolive South Pacific general manager Simon Petersen said.
“Making toothpaste tubes part of the circular economy will help keep plastic productive and eliminate waste.
“There is a lot of work ahead, but launching Colgate Smile for Good is a major first step.”
T0 learn more about Colgate-Palmolive’s sustainability initiatives, visit: www.colgatepalmolive.com/en-us/core-values/sustainability.
