New research undertaken by Galaxy Research on behalf of Colgate has found that that although 68 per cent of people are aware they should be brushing their teeth twice a day, the majority are failing to do so. For that reason, Colgate, in partnership with the Australian Dental Association (ADA Inc), has launched its ‘Brush Night And Day’ Campaign to urge Australians to brush their teeth twice a day, to avoid detrimental health and financial consequences.
The positive oral health benefits of brushing twice daily are well-known and recorded. Dr Philippa Sawyer, Oral Health Committee spokesperson at ADA Inc said, “The fact that people are aware of what they should be doing, but are not behaving accordingly, suggests that they are unaware of the potential consequences. It is our job as dental professionals to get the message out there that if adults and children fail to brush night and day, tooth decay and costly treatment may follow.”
Surprisingly, the research shows that most people who fail to brush twice a day miss the night time brush, which is of course the most important opportunity. Sometimes people are in an established routine where they only brush once a day, but often people are missing the night brush because they are tired, or coming home late.
Dr Susan Cartwright, Scientific Affairs Manager, Colgate Oral Care said, “The campaign message is simple, brushing night and day with a fluoride toothpaste is the most effective way of preventing tooth decay and maintaining good dental health.”
Dr Sawyer said, “We know that the solution is simple. For good dental health, adults and children need to brush night and day. They need to understand that there is no second chance. Once tooth decay is established, costly, sometimes lengthy dental treatment is the only solution.”
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