Colgate has been promoting research which indicates that more Australian women suffer from tooth sensitivity than men. Nearly 61 per cent of Australians who suffer from sensitive teeth were found to be female in a recent study of private practice patients, whilst 30 to 49 year olds were the most common age group among those affected.
“Thousands of Australians suffer from tooth sensitivity and many find the condition to be quite uncomfortable and frustrating. It can be associated with anxiety in addition to pain,” says Dr Susan Cartwright, scientific affairs manager, Colgate Oral Care.
It’s also a common problem, with research showing 44 per cent of Australian households contain someone who suffers with sensitive teeth or gums. The condition can also dictate daily routine as outlined in a 2010 Australian survey, which found over 60 per cent of respondents to be unable to enjoy ice-cream as a result of suffering from tooth sensitivity. “Research shows that people affected by sensitive teeth often don’t talk to their dentist about it, which is unfortunate as many don’t realise how easy the solution can be,” says Dr Cartwright.
The most common management strategy for tooth sensitivity employed by dentists is to simply prescribe desensitising agents for home use. “Other tips to control sensitive teeth include avoiding vigorous or incorrect brushing, using a soft toothbrush and avoiding brushing for at least 30 minutes after swallowing acidic foods or drinks,” says Dr Cartwright.
Colgate is circulating this information now as part of a campaign to promote Colgate® Sensitive Pro-Relief™. Over the next month, Colgate is setting up stalls in shopping centres in New South Wales and Victoria where people can swap their regular sensitive toothpaste for a Colgate one. Find out more at http://www.colgatesensitiveprorelief.com.au/home.
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