Taking orthodontics into the digital world

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orthodontic digital tools

This article is sponsored content brought to you by Invisalign.

The concept of “going digital” is becoming increasingly common, but how relevant is it for you and your practice? If patient experience is important to you, then it’s likely your practice is already using some digital tools, even if a full digital workflow is not in place. If you are an Invisalign Provider, you’ll already know the benefits of digital treatment planning in mapping your patients’ smiles with Align Technology Inc.’s ClinCheck Pro software. The software is a central part of Align’s offering, but there are many more tools that you can utilise throughout each patient’s journey.

Engaging consumers who are considering orthodontic treatment

The investment in orthodontics can be daunting for consumers considering treatment, so getting the right information to them in the decision-making phase is important. The Invisalign SmileView simulation tool has been designed to enhance the consultation, allowing the consumer to quickly see what they could look like with straighter teeth, by taking a selfie and receiving an on-screen simulation within 60 seconds. 

The simulation is generated by comparing the consumer’s image against Align’s database of Invisalign SmileView templates. These templates are based on the outcomes of millions of Invisalign patients. The Invisalign SmileView outcome simulator matches their photo to the closest “before” template and applies the corresponding “after” template to their upper and lower arches, to generate their SmileView simulation.  

The tool can also be used outside of the practice, and if a consumer shares their details with you, they appear as a lead in your Invisalign Doctor Site (IDS), so it can be a good way to identify potential new patients. It’s powerful and personal, as it allows the consumer to visualise what teeth straightening means for them—and can help to drive conversations about their smile and motivations for treatment. This can help you to tailor the consultation and increase the likelihood of them progressing with treatment. 

Getting the right treatment outcome for your patients

The power of visualisation also has benefits for the treatment planning experience, and this has been harnessed by ClinCheck In-Face Visualisation, a clinical tool integrated into ClinCheck software. This tool lets you visualise beyond the 3D model of your patient’s teeth, to show you how the predicted treatment outcome looks in their own profile. 

The value of this tool is in clearly understanding how any changes you make in the ClinCheck plan (or ClinCheck 3D models) affect the patient’s outcome, and because it’s a clinical tool, the image you see on screen represents the patient’s actual teeth, not a simulation. It can also be used to show patients how different treatment options will look when treatment is completed. To activate the In-Face Visualisation feature in the ClinCheck software you’ll need to include a wide smile photo when using the Invisalign Photo Uploader.

Keeping connected with patients throughout their treatment journey

With the uncertainty of the pandemic resulting in intermittent closures of some practices and changing patient needs, there is now more demand for remote care options, for patients who feel uncomfortable or cannot attend the practice. Considering a flexible approach of in-person and virtual options could be the way forward, as even before the pandemic around 78% of patients said they were likely to use teledentistry services within the next 5 years1. Invisalign Virtual Care is managed from your IDS where you or your staff can set up patients, who then receive notifications to send in regular progress photos via a patient app. It enables you to provide continuity of care when an in-patient appointment is not possible or clinically necessary.  

Visit invisalign.com.au/provider/digital-transformation/going-digital for more information. Tools are available to all Invisalign Providers. For support with integrating them into your practice workflow, contact your Practice Development Manager. If you are not yet an Invisalign Provider, you can attend a training course, get more information at invisalign.com.au/provider/become-a-provider.

Reference

1. Ivanova, P. Teledentistry: Survey Shows Patients Are Ready to Welcome It. Dentavox. https://dentavox.dentacoin.com/blog/teledentistry-surteledentistry-survey-shows-patients-are-ready-to-welcome-it/ Accessed August 2021.

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