The ADA launches this year’s Dental Health Week 

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Dental Health Week 2024

The concept and theme for Dental Health Week (DHW) coming up in August has been officially launched by the Australian Dental Association (ADA), and periodontal health has come to the fore. 

One of the ADA’s key objectives is the improvement of the oral and general health of the public, and one of the main ways they meet that goal is via their annual oral health flagship event, Dental Health Week. 

This year’s DHW will take place from Monday 5 to Sunday 11 August, and the focus for 2024 will be on the importance of gum health.

The decision to centre this year’s campaign on gum health, with the catchy phrase #Let’sTalkAboutGums accompanying promotional efforts on all ADA platforms has been driven by the responses in the 2023 ADA Consumer Survey. The survey revealed that Australian adults do not place enough importance on gum health and, in many cases, do not incorporate care for their gums into their overall daily oral hygiene routine.

Evidence of this lack of attention to gum health is evident in the figures from the National Study of Adult Oral Health 2017/18 which revealed a significant increase in the number of Australian adults aged 15 years and over with gum disease. A full one quarter of adults have periodontal pockets of 4mm or more, with the presence of gum disease increasing with age.

The 2024 DHW campaign will reinforce the importance of gum health, reiterating such messages as ‘Healthy gums do not bleed’, as well as tackling other myths when it comes to gum health and care.

Maintaining a focus on gum health also allows the ADA to include important messages about the close link between oral and systemic health.

To help ADA members make the most of their own promotional efforts during DHW, the ADA has assembled an expansive array of resources that can be accessed on their website.

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