Totally Smiles and About Smiles merge to form Impression Dental Group 

dental group
Photo: fizkes 123rf

Impression Dental Group has officially launched from the merger of key dental brands Totally Smiles and About Smiles. 

Totally Smiles, with the backing of healthcare specialist investor Genesis Capital, has continued to grow as a leading dental group across NSW, QLD, ACT and Victoria with a unique practice equity partnership model with dental practice owners. Its expansion has included the re-launch of mobile dental unit Bounce Dentistry and the addition of leading regional NSW clinic Sale Street Dental in Orange. 

This merger of Totally Smiles with About Smiles begins the next chapter for the group, alongside a number of senior appointments to key positions within Impression Dental Group. About Smiles’ founder and industry leader for over three decades Dr Chris Ho has joined the board of the group and stepped into the role of chief dental officer. 

“The reason we decided to join forces with Genesis Capital and Totally Smiles to create Impression Dental Group is because of how the unique partnership model on offer for dental practitioners connected deeply with us and we think this is unlike anything else in the market,” Dr Ho said.

“The merger presented a unique opportunity to establish a dental organisation that was distinctively and genuinely dentist led, and we see this as the future of dentistry in Australia.” 

Dedicated to delivering exceptional patient outcomes while growing clinics, the group’s positioning and mantra of ‘Your network. Your way.’ has already strongly resonated with many practices said Impression Dental Group CEO Mark O’Brien. 

“We are having a lot of conversations right now with senior dentists that are considering what the rest of their career roadmap looks like and helping practitioners focus on exceptional healthcare outcomes for their patients without the burden of also running a business,” O’Brien said. 

“We have our sights now set on growth and expansion, and believe that our network is what many Australian dentists have been waiting for as that next step for their practice.” 

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