Understanding Marketing Channels as a new Dental Practice

marketing for a new dental practice

This article is sponsored content brought to you by HotDoc.

The 5 marketing channels you need to consider when starting your dental practice

What inspired you to start your dental practice? Maybe you wanted to help people. It probably wasn’t because you love digital marketing.

However, as you build your practice, you certainly need marketing skills and knowledge to back you up. Providing great dental care is always the priority, but making sure people actually know about you is high up on the list too. Great marketing helps you:

  • Bring in new patients.
  • Grow your business.
  • Become the go-to authority in your field.But which marketing channels are the best for your dental practice, and how do you decide which ones to target? Here are five to consider.

Google Ads

At the top of the Google search engine results pages, even before the top organic search results, are Google Ads. These pay-per-click (PPC) advertisements can be an excellent way to get noticed.

The Pros

  • Featured at the top of Google.
  • Targeted to specific locations, services and keywords.
  • Can be improved with split testing.

The Cons

  • May be slow to work.
  • An expensive method.

Search Engine Optimisation.

Haven’t we already covered SEO above? Not entirely. Modern search engine optimisation is a broad and complex discipline. By optimising the technical aspects of your website, improving loading times and page stability, and building organic links, you can boost your position on the search result pages.

The Pros

  • Supports a better patient experience.
  • Cheaper than paid ads.
  • Local SEO and targeting improve lead quality.

The Cons

  • Technical SEO is difficult.
  • Making the wrong moves results in penalties.

Social Media Marketing.

Featuring prominently on social media is key to building a successful practice. Your patients can engage with your services on platforms like Facebook, while Instagram gives you a visual channel to show off what you can do.

The Pros

  • Faster than other methods.
  • Visual aspects improve patient engagement.
  • Combines paid and organic approaches for maximum impact.

The Cons

  • Doesn’t always work well.
  • Paid ads are expensive.

Email Marketing

Email is still an effective marketing channel these days, helping dental practices build strong patient rosters. Mailing lists can be segmented according to different patient profiles, optimising the results from each message.

The Pros

  • Free, when creating emails and landing pages yourself.
  • Targeted emails optimise conversions.
  • Can be honed through split testing

The Cons

  • Building an email list is time-consuming.
  • Requires well-defined audience segments.

Patient Platforms and Directories like HotDoc.

Using a specifically designed patient platform and directory may be the most effective means of marketing your practice. Solutions like HotDoc Profile + Bookings list your practice’s services for patients and support bookings through a range of different channels. Integrations with Centaur (D4W, Dental4Web), Praktika, and Core Practice, for example, give patients the opportunity to view real-time availability and get instant booking confirmations. 

The Pros

  • Low cost with maximised reach and exposure.
  • Easy to plan and forecast patient volume.
  • Less risky than other marketing methods.

The Cons

  • Not yet scalable.
  • Availability is location-dependent. 

At HotDoc, we offer our Profile + Bookings solution to dental practitioners, so you can focus on what you do best — serving your patients. Reach out to our team on 1300 468 362 to learn more.

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